In a sense, this piece follows on from last week’s post about Plaid Cymru betraying Welsh farmers with absurd claims that agriculture alone is responsible for the pollution in our rivers.

We’ll meet again that Nazi-origined, anti-humanity crew of Globalist schemers in WWF, but also some interesting new faces. First, we head to Pembrokeshire.

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LAVERBREAD TYCOONS

When preparing last week’s piece I was sent information about a company down west in the seaweed business. The name I was given was Câr y Môr. I was told this outfit returned a loss of £278,000 on a turnover of just £600k.

Which my source – with a lifetime in business himself – assured me was unsustainable. How did this company stay afloat? (I shall try to avoid the water-themed analogies, metaphors and allusions.)

So I went digging. Which wasn’t easy. The Companies House website told me it’s registered with the Financial Conduct Authority. By translating the company name into English you turn this up.

Now you’d think it would be a simple matter to go to the FCA website, type in RS008172, and Robert would become your cousin’s father. But no, it’s never that simple on the FCA website.

Through a combination of luck and persistence I eventually found For the love of the sea Ltd Registration Number: 8172. Here are the accounts confirming the parlous financial situation.

That’s despite receiving, as this piece from February 2022 tells us, a £300,000 grant from the European Maritime and Fisheries Fund. There’s talk of a bridging loan, which may explain the loan in May 2024 from the Esmée Fairbairn Foundation.

This big charity was mentioned in last week’s piece as a major donor to the WWF, RSPB, Soil Association, The Rivers Trust, and many others on the eco-shyster merry-go-round.

But then there was another loan taken out this year with NatWest Social & Community Capital.

And it’s difficult to get a handle on exactly who’s involved, and what other companies may be under the Câr y Môr banner, or trading under different names.

For example, I found Solva Seafoods. Which proclaims it’s ‘Part of Câr y Môr’.

This Guardian article from November last year helps explain what’s going on, and why the money is so readily available. The magic words are, “environmental awareness” and “vegan“.

I’ve brought my family here to explore the “seaweed revolution”. A happy combination of increased environmental awareness and more people seeking vegan alternatives has taken seaweed mainstream.

Another company mentioned in the newspaper article was the Pembrokeshire Beach Food Company Ltd. Which also seems to be linked to Câr y Môr.

It’s had a loan from the Development Bank of Wales. Perhaps to buy a pub. For the company is now registered as The Old Point House Ltd and uses that address.

And other funding from the National Lottery Community Fund.

Clearly, seaweed has gone “mainstream” for Guardian writers. And that’s good enough for the readers of that newspaper who infest our political class and major funding bodies.

Which gives us small-scale operations in Pembrokeshire, which may or may not be economically viable, at the front of the queue for funding because they tick the right boxes.

But even though seaweed gets the publicity I can’t help think that the real money may not be in seaweed but in crabs and lobsters. How does lobsters being boiled alive sit with the comrade vegans at the WWF and elsewhere?

Are our crustacean friends expendable in the service of the bigger scam?

But enough from Pembrokeshire – lovely as she is – for I think all this talk of seaweed is drawing bigger fish. (Sorry!).

UPDATE 22.10.2025: Someone directed me to this funding which, although it mentions seaweed, seems to confirm my suspicion that the real business is crabs and lobsters.

This source even suggests that these crustaceans are bought in and sold as local – with a 100% markup!

There have been other grants, one from ‘Welsh Government‘ via the WCVA.

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SEAGRASS FOR FUTURE GENERATIONS

The article below appeared in last Saturday’s Western Mail. (Here in pdf format.) It’s basically about the threat of pollution to seagrass on the coast of Llŷn.

It’s cleverly written, pushing the right buttons and worded to evoke a positive reaction. There’s psychology applied here. I’m surprised no one takes credit for it.

But maybe we can hazard a guess at the writer. As I hope to explain.

You’ll see I’ve marked it with numbers. So let’s go through them.

1/ “Five-year-old Aled” is a classic way to start an article in order to get the reader on your side. What hard-hearted bastard would not be receptive to what follows an intro like that?

2/ “Climate change“. The foundation scam upon which the superstructure of further lies, sleaze, political capture, corporate greed and behavioural control is built.

3/ Who calculates these ‘losses’? Answer: The same enviro-shysters seeking to profit from putting them right.

4/ Cymru Can is yet another dollop of Future Generations bullshit.

5/ The ubiquitous Derek Walker, Future Generation Commissioner for Wales. He featured in last week’s piece. His predecessor Sophie Howe is now on the books at Bute Energy, paving the way for wind turbines, pylons, and God knows what else.

6/ The Future Generations legislation is now a decade old. Yet no other country on Earth has decided to follow the lead. Strange, that. Or maybe not.

7/ It was inevitable that we’d encounter WWF Cymru, which also had a big part in last week’s presentation on Plaid Cymru betraying Welsh farmers.

8/ North Wales Wildlife Trust has received £328,850 from ‘Welsh Government’ contracts in the past 5 years; £10.73m in grants.

9/ Project Seagrass is new to me. I shall have more to say anon.

10/ Lottery funding, another feature we saw in last week’s piece.

11/ ‘Welsh Government’ – i.e. thee and me – will be paying for a seagrass project officer.

12/ Article mentions ” . . . nutrient run-off from agriculture and sewage“.

13/ But the WWF spokesperson, Penny Nelson, believes it’s solely due to, not just farming, but “intensive agriculture“. Yeah, lay it on thick, girl. The same lie we heard from the stage at the Plaid Cymru conference, and I reported in last’s week’s offering. She’s also a trustee at another coastal charity – in sea-girt Leicestershire.

14/ Colouring books from Uncle Carl! What next – drag shows?

15/ “Spreading stories“. When I was a boy, this meant fibbing. Making things up. And this is certainly what environmentalists do.

16/ Where exactly are these “disadvantaged coastal areas“?

17/ “More funding“. How much do you want? Because Wales is a rich country, and we have no pressing priorities.

18/ Did we mention “future generations“?’

19/ Here’s Derek Walker, again.

20/ Ah! the “climate emergency“. (See 2 above.)

21/ In case you missed it – the “climate emergency!”

Clearly, WWF Cymru, with seagrass and ‘the marine environment’, and with ‘Welsh Government’ support, is opening another front in the war against Welsh farmers. This time for polluting our coastal waters.

And yet . . . we earlier read about a thriving aquaculture in Pembrokeshire, which is a largely rural county, with a lengthy coastline, and many, many farms. Strange, that.

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SEAGRASS NEEDS INVESTORS

So what is this Project Seagrass? Here’s the website. To start with, it’s a registered charity. It was launched in 2015 but only since 2020 has the money rolled in.

Which coincides with the arrival as a trustee of Rosslyn Barr. Here’s her Linkedin profile. (Where she’s Rosslyn Clowe.) We see she’s Chair of the Board of Trustees.

Despite claiming to be active in countries around the world I was surprised to see that Seagrass Project’s given address is on the Brackla Industrial Estate, Bridgend. How long has it been there, I wonder? And who’s paying the rent?

Project Seagrass is of course a non-political organisation . . . well, until you see that it doesn’t use the X (Twitter) social media platform. Which tells you a lot.

Here’s a fuller profile of Rosslyn Barr-Clowe from the Project Seagrass website. But none of what we’ve read so far tells us her day job. Did she retire early? Win the Lottery?

Was she working in Malta for 6 years with Sharklab Malta?

If you scroll down on Linkedin you’ll see that the last ‘day job’ was with Royal London, where she worked for over 10 years, until eight years ago. Her last post was Head of Change Transformation (Intermediary).

But did she really leave the Royal London Group? I ask because I found this in a search, dated May this year. It links Rosslyn Barr with the Royal London Group. I found it on the Emphasis website, a company that helps people improve their writing skills, offering various courses, one shown below.

Is / was she a tutor with Emphasis? Did she write the piece that appeared in last Saturday’s Western Mail?

Like all big companies Royal London is into making money from pretending to be more altruistic, and the way to do that nowadays is to make people think your only motivation is to save the planet.

Royal London has gone in big. Just last year it splashed out £260m buying 21,000 acres of farmland. As Head of Property for Royal London Asset Management, Mark Evans, put it:

Working alongside South Yorkshire Pension Authority to invest into the largest farming transaction by capital value in the UK has provided an exceptional opportunity to launch our natural capital strategy.

Yeah, ‘natural capital’. Monetise everything.

Then, last month, Rosslyn Barr-Clowe joined another coastal protection outfit. This one being the Protected Areas Foundation, registered as a charity 29 November last year.

Interestingly, the two founding trustees are Suresh Nalin Weerasinghe, a lawyer with Aviva, which works with BlackRock. The other founder trustee is Patrick Peter Joseph Hargreaves, CEO at AKO Capital LLP. Director at AKO Capital Management Ltd. Portfolio Manager of the AKO Global Fund.

So the woman who is lead trustee at Project Seagrass, so busy around the Welsh coast at the moment, has just joined another coastal protection charity, where the two other trustees are most definitely from asset management and investments.

But we’re expected to believe it’s all about the quality of the water?

The Protected Areas Foundation (The PAF) is a UK charity dedicated to developing the capacity and skills of coastal communities, mobilising sustainable finance, and enabling co-governance to effectively manage marine protected areas.

Ah! Sustainable finance. What that really means is financial institutions capitalising on ‘sustainability’, often using mechanisms of their own invention and their own definition of what qualifies as sustainable.

And note how ‘Community’ is used again, as if it’s locals who’re going to benefit. In the WM piece I linked to earlier ‘community’ or ‘communities’ appeared no less than 5 times. Like I said, clever writing.

And before I forget, there’s yet another coastal charity with which Rosslyn Barr-Clowe is involved. Though this seems confined to Scotland, at the moment. It’s the Coastal Communities Network. And she’s been an Advisory Group Member since June 2021.

How many of these ‘coastal’ groups are there?

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HIDING BEHIND YOUNG ALED

Spare a thought for young Aled, because so many depend on him and others like him, but he just thinks he’s playing on the seashore.

Immediately behind him are the left wing, Globalist, anti humanity, vegan ‘environmental’ groups and NGOs. Breaking ground for those who follow.

Used as a distraction, hoping we’ll think this is the only money involved, are the National Lottery, the Esmée Fairbairn Foundation, and other donors.

Demanding credit for ‘saving the planet’, are the clowns in Corruption Bay. All they’re doing is obeying orders from above.

Slightly further back we find the investment houses, the asset managers, looking for opportunities created by those mentioned in the previous paragraphs. The real money.

Back in the shadows, often controlling the ‘investors’, you’ll discern BlackRock, Vanguard, State Street and other Globalist corporations.

At the very back, behind the curtain, setting the rules, are the supranational bodies like the UN, WEF, EU.

Thankfully, Aled is only a five-year-old boy, and his shadow isn’t big enough for all these bastards to hide in.

We see you!

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© Royston Jones 2025