Time to take a wee break from the Glynllifon Gang before it does my head in. Yes, I know I have referred to them in the past as the ‘Williams-Partridge Gang’ but I’m coming round to the view that Keith Partridge is a minor player in this particular criminal enterprise.

I now have so much information coming in from so many sources, and so much information is already piled up, that were it not for the help I’m receiving from my friends in Mother Russia I really would be struggling.

благослови вас Бог, владимир владимирович

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The Wasting Mule today ran a piece from the Royal Welsh Show on the continuing row over the labelling of Welsh food produce as British rather than as Welsh. Though whoever wrote the headline obviously doesn’t understand the issue.

Pay attention! it’s not about British food being promoted over Welsh products, it’s about Welsh produce losing its Welsh labelling and being branded as British.

(Here’s a link to the WalesOnline version where the 77th Brigade – CyberWarriors – is out in force.)

Anyway, the Mule sent reporter Laura Clements to Llanelwedd to write a piece about the issue. Laura Clements who is still studying journalism and normally covers the Rhiwbina and Llanishen areas of Cardiff, where farming and food production is big business. Not.

According to her Twitter profile, when she isn’t studying to be a journalist she’s either running or cycling. Or possibly drinking coffee. But there is no mention of farming or food production, let alone the labelling of food produce, anywhere in her interests or her field of knowledge

Which means that a fitness fanatic student journalist, who normally mooches around the mean streets of Rhiwbina and Llanishen, is sent to cover a politically sensitive story related to food. What could possibly go wrong?

Well, the headline for a start. Though I’m not blaming her for that.

Clements’ report, which I’ve produced above, included interviews with three people. So let’s look at what they had to say, and more importantly, who they are.

Laura Clements sets out her stall with the introduction: “On the ground, producers did not seem as concerned about the banding and wanted to concentrate on selling as much produce as possible”.

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HENRIETTA HENS(C)HER

First up to the podium is Henrietta Hens(c)her representing Llanllyr Source Water in Ceredigion, which produces expensive water, and even more expensive mixers by adding a little bit of this and a little bit of that to the water.

Henrietta was reported as saying: “I think it’s a great shame that the word ‘great’ is being twisted for political means”. By whom she thinks it’s being twisted, she didn’t make clear. She continued, “Whether you voted to leave or remain at the EU referendum, we are still one country”.

I think we can guess what she’s suggesting when we learn that Henrietta is a Tory politician who – as Y Cneifiwr told us – believes Carmarthen East is a one-party state because the natives vote for Plaid Cymru.

Though it should be said that Henrietta doesn’t actually work for Llanllyr. No, she has her own company called Simply Welsh Cakes, or maybe it’s less a company and more a crowd-funding exercise. Perhaps it recently emerged from its cocoon as Simply Welsh Restaurant and Farm Shop Ltd.

Seeing as it took wing as recently as April it will be interesting to see how long it flies.

Her Linkedin profile (available here in pdf format) tells us that she also works as a consultant, which explains her presence at Llanelwedd on the Llanllyr stand.

Going further down her Linkedin profile we see some fascinating entries taking us back to Stowe School, one of England’s most prestigious and expensive public schools.

Though one entry absent from the profile is the time she spent as General Manager at Foyles of Glasbury, an establishment which had been known for centuries as the Maesllwch Arms Hotel. The dropping of this ancient name caused widespread anger.

Predictably, the ‘Welsh’ Government – in the manly and toothsome form of Ken ‘Flint Ring’ Skates – gave the name-changing owners a grant of £150,000.

At 1:45 in the video Henrietta talks of the nearby Wye, famous for its trout and salmon. Yet a short time after this video was posted on YouTube the hotel was fined for serving up “ordinary fish” as Wye-caught produce. An obvious example of mis-branding.

I am not for one minute suggesting that Henrietta Hens(c)her was responsible for misleading customers over what fish they were paying for, and where it came from, but she was the general manager at around the time the offence took place. And as I say, ‘Foyles’ is a significant omission from her Linkedin CV.

I don’t want to be too hard on Henrietta, some of the stuff I’ve read suggests there may be hope for her, but then, when the bottle’s empty, she comes across as just another middle class English dilettante with fall-back family money of whom we have too many in Wales. From the harridan at Happy Donkey Hill to the hippies being encouraged to build what they like where they like (and sod planning permission!).

The paragraphs in the Wasting Mule report that follow Ms Hens(c)her’s contribution are a little confused, they were obviously not proof-read, so let us press on.

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OUR FLAG IS “A BIT OF A PROBLEM”

Castle Dairies seems to be a genuinely Welsh company, based in Caerffili. However, the product development manager, Marcus Beards, who was representing the company at the Show, thinks there is a problem with the Welsh flag.

The report told us that Castle Dairies has undergone a “major re-branding to try to appeal to a wider UK market”. It would be reasonable to conclude that Beards is the architect of this ‘re-branding’ because he was quoted as saying, “We felt the Welsh flag we used on our packaging was a bit of a problem and restricted sales in England”.

So is he saying English people don’t like seeing our flag, or that when they see it on produce it suggests something inferior? Or does it tell us that Beards is a bigot? Which is it, Marcus?

I don’t know the answer even though I have spoken with him today. I telephoned Castle Dairies at 15:48 and asked for Marcus Beards, I was put through, I gave my name, explained I am a blogger, asked why he felt our flag is “a bit of a problem” – and he put the phone down!

I don’t know who Marcus Beards is, he seems to have no internet presence before today, but the accent wasn’t local and so I’d like to know more about him. Someone out there must know.

And maybe Castle Dairies can explain why they employed someone with such a mindset.

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MYSTERY ICE CREAM

The third to voice an opinion was “Brian Bowman, owner of Cowpots ice cream, who hadn’t noticed the Defra branding above him”.

“Mr Bowman laughed at the suggestion that the Welsh brand had been lost”, Laura told us, “we’ve got bigger problems than that to sort out in the world”, he added. An odd thing to say, but obviously Brian Bowman of Cowpots ice cream wasn’t at all worried that his Carmarthenshire-produced ice cream was losing its Welsh identity.

So I went to the Companies House website to find out more about the company and those running it. But there’s nothing there. No Cowpots company and no Brian Bowman listed as a director.

Though there’s a website, and there’s a Facebook page, but neither gives much information about the company, certainly no company number.

But I was able to dig up this article from the Western Telegraph back in 2007 which tells us that Brian Bowman, his wife Mary Louise, and two sons Will and Martyn, moved to Wales in 2005 to Penback or Pen-y-back Farm near Whitland.

Bafflingly, something else I dug up on Linkedin mentioned a ‘Tasha Isaac’ as the ‘owner’ of Cowpots ice cream with William Bowman as her ‘partner’. All very strange.

But then – a breakthrough. I found that there is a 32-year-old Kim Natasha Isaac who is a director of West Wales Bacon Supplies Ltd of Cross Hands, also of dormant company Dragon Fine Foods Ltd. If she’s Tasha Isaac, are they now making bacon-flavoured ice cream?

If not, what is the connection?

The title document for Penback Farm suggests that the business had money injected in 2014 from both Lloyds Bank and Carmarthenshire County Council.

This article from the Welsh Country website says that Penback Farm received a grant of £74,804 towards the new ice cream parlour and bistro. But a grant is a grant, there’s no repayment, so it can’t account for the charge on the title document. Did Carmarthenshire County Council also make a loan?

And if so, to whom or to what?

Because I’d like to who or what we’re dealing with in Cowpots ice cream. I’d like the registered name of the company, its company number, its directors, who owns it; and how much it or properties associated with it have received from the public purse.

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CONCLUSION

This was a deplorable piece of journalism, even by the standards of the Wasting Mule. There was no attempt at balance; all three quoted were ambivalent or hostile to branding Welsh produce as Welsh. It’s almost as if someone selected them in advance to promote a certain viewpoint.

I find it significant that those interviewed at Llanelwedd by Laura Clements had all moved to Wales. They have come here looking for a better life, or to make money, but they don’t really care about Wales. They seem quite content to see Wales assimilated into England. In the case of Marcus ‘flag problem’ Beards he’s actively working towards it.

This is nothing more than crude and objectionable colonialism

But this is what we can expect from now on as the Britishness offensive gains momentum and scoundrels of all political colours prove Dr Johnson right. Today some MPs have even suggested updating the 1351 Treason Act, so look forward to ‘traitors’ like me getting banged up.

Here in Wales the process of Britification is well advanced. We’ve had the Mersey-Dee Alliance, the Flint Ring, Severnside, The Prince of Wales Bridge, etc., etc, so putting union flags on cheese is entirely predictable.

All happening to the background drip-drip of names being changed, our language being ridiculed, our devolution settlement being undermined, our existence as a nation and a country being questioned almost daily.

The choice is simple and unavoidable. Accept assimilation or fight for independence.

Sign up to Ein Gwlad and do it now!

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