I remember, back in the 1960s, when I was a wild young thing, visiting Owain Williams (of Tryweryn fame) on his farm, Gwynus, and then heading down for a drink at the local hostelry, the Plas Pistyll Hotel. I remember it well because ‘G–‘ and I picked up a couple of girls from Birmingham and took them up the mountain to enjoy the view. (Who says we don’t welcome tourists?)
Ah! happy days.
The old pile, with its uninterrupted views of the sea, fell on hard times and was eventually abandoned to the elements. But even if it was no longer viable as a hotel, the location alone dictated that somebody would some day come along with a plan for the site.
And so it was. . . .
THE PLANNING APPLICATIONS
Let me start by explaining that I have drawn together all the planning references I can find relating to both Plas Pistyll and neighbouring Pistyll farm and caravan site, I’ve done this because as early as 2008 they had become one and the same project.
Here’s the link to the pdf version. Click on the planning reference number in the left-hand column to be taken to the Gwynedd planning site.
Below you’ll see a montage created for Natural Retreats by the Ark Company Landscape Architects of Middlesex, and although things have moved on the image gives the layout of the site.
The obvious place to start is with the three earliest applications, which tell us that both the farm and the Plas are owned by Sustainable Leisure, a company I couldn’t find on the Companies House website.
Even so, I know that the properties were owned by a Bill Gleave of Greater Manchester. I know because by August 2009 he had hit the rocks owing local businesses money. You’ll note that in the Daily Post report I’ve just linked to the Pistyll site is called ‘Nature’s Point’ (A name I’m sure I recall from the Mabinogion.)
This catastrophe was confirmed when the Bolton News reported that Gleave company BGH had gone tits up, with Sustainable Leisure following.
It all went quiet for almost three years until, in August 2011, there was an application from new player Natural Retreats to demolish Plas Pistyll and replace it with 20 self-catering holiday units. These to be complemented with “16 self catering holiday units in lieu of the existing static caravan site” at the farm.
Plas Pistyll had been bought in April 2010 for £85,000 by Natural Land 3 Ltd, though a loan was taken out towards the end of 2014 with HSBC. (There will be more on the array of linked companies later.)
To begin with, I had the same problem with Natural Retreats as I had with Sustainable Leisure – I couldn’t find it on the Companies House website. But I found a Natural Retreats website and eventually unearthed Natural Retreats UK Ltd, which changed its name to The UK Great Travel Company Ltd on 25 October 2017.
Permission was given in August 2012 to demolish Plas Pistyll with the condition that the same individual or family could not live in the new holiday units for more than three months in a year. Natural Retreats appealed against this decision and the appeal was allowed permitting unrestricted holiday use for the whole site.
I understand that the last time the planning committee met was to discuss C11/0661/43/LL, thereafter everything was delegated to planning officers. Some very important decisions were made that many feel should have been referred back to the committee, not least the decision to allow unrestricted holiday use.
Having got the big prize Natural Retreats – usually operating now as Natural Land & Sea – chipped away over the next few years at more of the planning conditions imposed by Gwynedd’s planning committee, to the point where few remained.
For Gwynedd’s planning department seemed to bend over backwards to oblige: “. . . deletion of Conditions 8, 9, 10 (Code for Sustainable Homes) . . . vary the materials proposed for the external wall of the units on the farm site . . . Discharge conditions 20 (slate), 22 (stone) and 24 (external finishes) . . . Discharge condition 2 (agree stone) on planning permission . . . “
Instead of stone and slate cottages in keeping with vernacular styles (including Pistyll farm), using local materials and labour, what are being thrown up now on the Plas Pistyll site are prefabricated units brought in from God knows where – Estonia being one suggestion – with no local benefits whatsoever.
And again, predictably, searching the Companies House website turned up nothing for Natural Land & Sea. Either there is no such company, or it’s registered outside the UK, or it’s the trading name of another entity (in which case we should know the name of that entity). But Cyngor Gwynedd and its planners don’t seem to know or care who they’re dealing with.
It should be standard practice for any elected or public body dealing with a commercial entity to insist on that entity identifying itself with a Companies House, Charity Commission, FSA, etc number or some other form of identification, or else explain why it cannot meet this requirement.
Relevant digression: I’ve been helping a neighbour who’s lived in the village all his life renew his blue parking badge, but he still had to provide his birth certificate and other proof of identity. If he’d rocked up claiming to represent Intergalactic Con Men Inc, and wanting to build 5,000 holiday apartments in tower blocks around Llyn Tegid I suppose Cyngor Gwynedd would have rolled out the red carpet, like they’ve done for Paul Williams, Natural Retreats, and God knows how many others.
I’ve told you that Natural Retreats UK Ltd renamed itself The UK Great Travel Company Ltd on 25 October 2017. On that very same day a company was born named NRML Technology Ltd. The sole director was soon joined by another gentleman from Bobby Lee’s home state of Virginia and in June the company name was changed to Natural Retreats UK Ltd.
Why would Natural Retreats UK Ltd be resurrected under American ownership? We shall consider this in just a minute.
Before that, let’s take a closer look at who’s behind this disaster at Pistyll, on the very site where a young Jac downed pints and chatted up young ladies. (Though I use the most generous application of that epithet.) As we’ve seen, there can easily be confusion about the name of the company involved. Hardly surprising when you read on.
For at the same address in Wilmslow, in Cheshire’s Golden Triangle, where footballers, soap stars and successful criminals from Manchester and Merseyside choose to live, we also find: NR Partners No. 2 Limited Partnership (Natural Retreats Limited Partnership until 20 June), NR Investors LP, Natural Retreats Pension LLP, Project Natural Retreats Ltd, Natural Assets Investments Ltd, Natural Land 1 LLP, Natural Land 3 Ltd, Natural Land 3 Management Ltd, NL 3 Cottages Management Ltd,
That’s not all. There are yet other companies at the same address that do not carry the ‘Natural’ tag but are run by the same people. These are: Dol Park Ltd (Dissolved 31.07.2018), JOG 3 LLP, JOG Highlands LLP, John o’ Groats Highlands Ltd, K2 Equity Partners LLP, Mini Gems Ltd (Dissolved 31.07.2018), N A Lews Castle Ltd (Formerly Snowdonia Land Ltd, ), North York Moors Ltd, Pentire Fistral Beach Ltd (Dissolved 31.07.2018), Worldwide Private Residences LP.
There may be other companies for all I know but the people involved with almost all of those I’ve listed are: Matt Spence, Anthony Wild and Ewan Kearney.
The founder and driving force is Matt Spence, who was born on a Yorkshire sheep farm where – he tells us – it was a struggle to survive, so he and his brothers looked for alternative ways to make money. Spence hit on the idea of high quality accommodation in national parks and other areas of great natural beauty.
A noble ambition that he’s partly met in finding the right locations. But in reality Spence’s business is raising money in the form of investments – the minimum seems to have been £50,000 to join NR Investors LP (check out the document for 16.01.2008) – and whether all the money raised goes on lodges and chalets is a moot point, for he and his associates have their fingers in so many pies.
But whatever the company or partnership the bottom line remains making as much money as possible. And this often seems to mean cutting corners, for I’ve heard from a number of quarters that the ‘Natural’ empire is not always a good neighbour, or employer. Here are reports from the Cairngorms, and Yorkshire.
There are even suggestions that the empire may not be in the best of financial health. But with so many interlinked commercial and financial entities constantly changing addresses and names it’s not easy for anyone to keep track.
I earlier alluded to an intervention from the Commonwealth of Virginia, so maybe it’s time to expand on what I’m sure you found to be a tantalising reference.
Spence is something of an evangelist and so we should not be surprised to learn that he spread the ‘Natural’ gospel to the USA, where they have a hell of a lot more open spaces than us. This bore fruit in Natural Retreats USA. And yet . . .
Those who have raised Natural Retreats UK Ltd from the dead appear to have no connection with Natural Retreats USA. And yet, under its original name of NRML Technology Ltd the company was formed by a Christopher Holden who gave his correspondence address as, ‘Natural Retreats, 675 Peter Jefferson Parkway, Charlottesville, Virginia, United States, 22911’.
Holden works with venture capitalists and investors, Court Square Ventures of Charlottesville, which has no obvious connection with Natural Retreats USA, it’s certainly not listed among CSV’s clients. He was later joined as a director by Douglas Burns. On the CSV website Holden is described as a ‘General Partner’, whereas Burns is ‘Principal & CFO’.
Unless they plucked the Natural Retreats UK Ltd name out of thin air, and found Manchester by sticking a pin in a map, there has to be a connection between Court Square Ventures and Matt Spence and his associates.
But it still doesn’t make sense.
Because if we read the CSV website, and the biographies of the partners, then we see that their backgrounds are in media, technology, communications and the like – not a sasquatch-terrorised log cabin to be seen!
And yet, Court Square Ventures is an investment company, so it’s reasonable to suggest that the boys from Charlottesville come bearing greenbacks, which inclines me towards three options:
- They have come to get a slice of the action, at Pistyll and elsewhere, perhaps by investing in one or more of Spence’s many financial vehicles.
- They have come to help Spence out of a financial hole.
- They have come to take over.
And if you think about, it could be a bit of all three; or maybe options 1 and 2 culminating in option 3.
In the hope of clarifying the situation I e-mailed Natural Retreats USA on Friday with, “There are companies of the same name operating in the UK, in Wales, Scotland and England. I see that Christopher Holden is a director of Natural Retreats UK Ltd. What exactly is the connection or relationship between the US and UK companies?”
The reply said, “Thank you for your inquiry into Natural Retreats. I would be happy to offer some more information as to how the different companies are related. You may also view our website for further clarification: https://www.naturalretreats.com/about
Natural Retreats was originally founded in the UK by Matthew Spence, and started with a few luxury lodges in the Yorkshire Dales. Over time, Natural Retreats grew to include destinations in the Eastern and Western United States as well. At this time, the US and UK now operate separately; they only share the name of Natural Retreats. The US main office is located in Charlottesville, VA and the Western Support Office is located in Park City, UT.
If you have further questions, please do not hesitate to reach out. Thank you, again, for your inquiry; we hope you will stay with us at one of our luxury retreats in the near future!”
To which I responded with, “I am grateful for your speedy response.
As I mentioned in my original query, I was a little confused seeing Christopher Holden of Charlottesville, Virginia listed as a director of Natural Retreats UK Ltd (Co No 11031026). A company formed in October 2017.
This would appear to be a UK presence for the US operation, or is there some other interpretation?”
At this point the line went dead!
So we are no nearer to knowing why venture capitalists from Virginia with no obvious expertise in tourism have set up in Manchester using a company name previously used by those building at Plas Pistyll. But it’s surely no coincidence that Rural Retreats USA’s eastern office is in Charlottesville. Which throws up other questions.
I’ll ask again, does Cyngor Gwynedd and its planners really know who they’re dealing with? Not just because of the find-me-if-you-can company names but also because Spence specialises in getting others to invest in his plans, and even though I’m sure he scrupulously screens each and every investor, the fact remains that the money to develop Plas Pistyll could be coming from anywhere.
Court Square Ventures is another company that invests money for third parties.
And does Cyngor Gwynedd know that Project Natural Retreats Ltd owns Tŷ Mawr at Abergeirw, and not just the house, but also land around it. These title references apply: WA634099, WA894641, WA930505. One to watch I would suggest!
TIME TO DEFEND OURSELVES
The properties at Pistyll are now being advertised on Rightmove and other sites. So let’s consider what we’re dealing with, and its implications.
For a start, I note that these properties are being sold leasehold. Yet England’s management team down in Cardiff docks – those clowns that hope to be mistaken for a ‘Welsh Government’ – has turned against leasehold, except, apparently, when it’s used by RSLs or, more secretively, by unregistered private subsidiaries of publicly-funded RSLs. And of course by the likes of the ‘Natural’ empire.
Then again, just imagine Matt Spence and his gang turning up and saying, ‘Oi, Taff, we want to build a new holiday village overlooking the sea. We ain’t gonna use local materials, suppliers or labour. Then we are gonna give it some idiotic English name and there’s fuck all you can do about it’.
There would have been an outcry, even Plaid Cymru might have been roused to mumble something.
But that is exactly what has been achieved incrementally!
This development at Pistyll is only a few miles from Plas Glynllifon where dwells our old friend Paul Williams of Weep for Wales fame. Yet Plas Pistyll and Plas Glynllifon represent for the ‘Welsh’ Government ‘high end’ tourism, which must be unquestioningly encouraged.
For it is all set out in TAN 13: Tourism (1997) . . . which observant readers will have noted was two years before the Assembly first sat. That’s really thinking ahead!
Yet from what I can see, ‘high end’ tourism only attracts the smarter shysters and the outright crooks. Though if we are to attract high end tourism then what is being done to phase out the barrel-scraping tourism represented by mile after mile of ugly coastal caravan parks that can only deter the high rollers?
Because we are expected to believe that in a tiny country like Wales we can have all kinds of tourism and unlimited numbers of tourists without causing catastrophic cultural and environmental damage.
This is because it’s what England wants, due to the fact that a) money spent in Wales will make its way back to England, and b) tourism and the population influx it encourages makes Wales less of a ‘worry’.
As for the aforementioned clowns down Geiger Bay, well they’ll always do what London tells them, and some of them are even stupid enough to believe that a healthy economy can be based on tourism. Not forgetting that many in the Labour Party would be happy to see the death of Welsh identity.
‘As long as we got a rugby team, innit!’
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