Whaddya know – another ‘environmentalist’ has moved to Wales. But this one has a novel angle. He sells booze and donates all the profits to planet savers. Or so he says.
Strange how people who oppose colonialism have no issue with colonising Wales.
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MAN OF MYSTERY
I’m indebted to a regular source (as is so often the case) for drawing my attention to a philanthropist whose efforts deserve wider recognition. For this man is not only donating to Greenpeace, but here in Wales to Tir Natur (of whom I have writ), Coetir Anian Cambrian Wildwood (ditto), and North Wales Wildlife Trust (ditto).
His name is James Law. Apart from my source I know about Law because he’s not shy when it comes to promoting himself. Or his company, which seems to be named Evrythng. An odd name, and the first cause of confusion.
But anyway, here’s The Grocer, in September 2024, telling about the company launch.
To believe Law, he’s making various spirits – and then he gives all the profits to worthy Green causes. A veritable mensch.
The company name is confusing because there’s a registered company of that name, but it seems to have nothing to do with Law. Here’s the Companies House entry, and here’s what it says towards the end of the submitted accounts.
Digging deeper you find the corporate investors in Digimarc over in the USA are the usual suspects.
But why would Law use the name of an established company, knowing that he cannot register his company with that name? Or is there a connection? Whatever, we must assume Law’s company (or whatever) is unconnected.
But he has another company; it’s the cutely named Chocolate Milk Industries Ltd, launched 30 November, 2023. With Law as the sole director. The CH entry tells us it’s in the business of “Distilling, rectifying and blending of spirits“. So why the silly name?
The filed accounts are quite depressing, with the most recent entry showing total net assets of minus £10,615. The next accounts are due by the end of the month.
Staying with Companies House filings, a December 2023 change to the Single Alternative Inspection Location address (SAIL) for the inspection of company registers, gives the post code SY23. Which covers Trefeglwys, where Law seems to live.
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BUT WHERE’S THE HOOCH COMING FROM?
Going back to Law’s extensive output on social media, we read of a distillery in ‘Pontyclun’. I wasn’t aware of one, so I checked.
I don’t think there’s a distillery in Pontyclun itself, but there is one just over the M4 at Hensol Castle. It changed hands in May 2021, and is now owned by the Leeke family, famous for their furniture and home fittings stores.
Part of the The Vale of Glamorgan Hotel, also used for functions and weddings. Belonging to the wider Leeke group. Nice to see a family-owned Welsh firm.
The distillery seems to be in the cellar. There’s even a video about it on YouTube, put online in April last year. Narrated by Dai Wakely. More information here.
OK, so that’s where Law gets his booze from. But what’s the arrangement with the distillery? We’ll explore a few possibilities in a mo.
But I’m still wondering why Evrythng isn’t registered as a company. What is its status? Especially as it too has a YouTube video. (Though someone should tell them how to spell Colombian.)
But why the American voice-over? Is it AI, or is there really a connection with the other Evrythng we looked at earlier?
Either way, it’s a mistake for an outfit pushing itself as a Welsh company. Why not get Dai from Hensol Distillery to do the vocals?
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THE MAN BEHIND THE MISSION
At the risk of boring you with YouTube videos here’s James Law himself speaking, from a symposium in Bordeaux maybe three years ago. (The videos are all short anyway, so stop moaning!)
He’s speaking here as ‘Director of brand and development at East London Liquor Company‘. Though seeing as he ceased to be a director in May 2023 we must assume this video was made before then.
James Law has launched many products in the spirits category with a particular focus on the climate emergency. He finds solutions to disrupt current production and distribution methods to effect real change.
Seeing as that company was on the skids when he made the video it might explain why his Linkedin page shows a “career break” between June 2023 and March 2024, before he started Evrythng.
Here’s a clip from the most recent administrator’s report for the East London Liquor Company Ltd. From last month, in fact. You’ll see the company owes creditors at least one million pounds.
The ‘unsecured creditors’ will be lucky to ever see their money.
It was around this point I learnt that our man’s full name is James Douglas Law, a guid Scottish name. But I fear that nation’s reputation for business savvy is absent; for looking at the companies he’s been involved with exposes a sad litany of failures.
But you’ve got to give a man marks for dusting himself down and starting again.
And now he’s in Wales, flogging craft spirits and giving all the profits to the fairies. Sorry! ‘environmentalists’. And he’s already found the Corruption Bay in-crowd. For Evrythng was the official sustainable spirits supplier at the Green Man Festival.
Supplied in “low-waste 10-litre jerry cans instead of single-use bottles“.
Oi, barman – give me a jerry can of not-for-profit gin. Another jerry can of tonic, a crate of lemons, and a fridge-full of ice. Then phone the wife and tell her I won’t be home for a few days.
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BUT WHAT’S THE BUSINESS MODEL?
Google AI told me what you see below, but it could have been gleaned from something put out by Evrythng. Yer pays yer money . . .
Law claims to give all the profits from the sale of his spirits to Globalist-left-green causes. But would that be after he’s taken his cut? Cos a man’s gotta live.
If so, then he’s obviously not giving all the profits. But if he is giving all the profits, then what’s he living on?
Though at the risk of sounding unkind . . . given Law’s record in business he’s obviously familiar with his companies not turning a profit.
The answer might lie with Law’s relationship with Hensol Castle Distillery. There seem to be a few possibilities. Options set out below by Wharf Distillery. Though I must say the first option looks almost dishonest. Can you really buy someone else’s product and market it as your own?
Whatever, Hensol Castle Distilling seems to offer similar options.
Let’s turn to the Evrythng pricing. Starting with gin, which retails for £28.50, with the claim that:
At least £7.50 from this sale goes to organisations fighting the climate crisis.
Vodka is the same price. White rum also £28.50. With barrel-aged rum £32.50.
By way of comparison, a 70 cl bottle of Smirnoff vodka from Tesco is £19.50, or £16.00 with a Clubcard. From the same store, a one litre (not 70 cl) bottle of JJ Whiteley Artisanal “handcrafted” vodka is just £23.25, £18.50 with Clubcard.
Digging on the internet suggests that a 70cl bottle 0f 40 ABV gin can be produced for well under £10 a bottle, even for relatively small runs.
I conclude that, given the likely production costs, and Evrythng’s almost non-existent overheads, there’s a much bigger profit per bottle than the stated £7.50.
But is there another possibility? Read on . . .
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CONCLUDING THOUGHTS
Earlier I mentioned a company Law had been involved with, East London Liquor Company, that recently went bust owing at least a million quid. There are others worth looking at.
One is Longflint Drinks Ltd, finally Dissolved in April last year. In his Linkedin profile Law claims to have founded this company, but left in April 2020.
I launched Longflint after working for a craft beer brewery in East London. We watched the explosion of great beer and craft spirits and realised there was a gap for a new range of drinks that used natural ingredients and top quality spirits.
I’m responsible for the recipe development, the design of the packaging and the strategic direction of the business.
Companies House disagrees. For it still has Law as a director at the death. Which means he was still a director of Longflint when he started up Evrythng.
But look down the list of Longflint directors and you’ll find this.
For those unfamiliar with the name, Diageo is a multinational drinks conglomerate. And at one time it was the major shareholder in Longflint Drinks. Maybe Diageo put up the money, then the company folded soon after Diageo pulled out.
So was Longflint simply re-labelling and upping the prices for Diageo products?
(Incidentally, Diageo owns the Smirnoff vodka, Captain Morgan rum, and Gordon’s gin brands.)
Before the end, control of Longflint passed to the East London Liquor Company which, as you’ve read, has also gone to the great distillery in the sky.
Diageo’s involvement is perhaps explained by its arm called Distill Ventures. Which funds “drinks founders from under-represented communities“. Does Wales qualify as ‘under-represented’?
Is Law still working with Diageo? So many questions.
Remember Chocolate Milk Industries Ltd, Law’s secret little company? Where does it fit into the picture? Why is it not mentioned on his Linkedin page? Why is he ‘James Law’ with Companies House for Chocolate Milk Industries, but ‘James Douglas Law’ for all the other companies?
And another thing, Chocolate Milk Industries was launched November 2023, when his Linkedin profile says he was taking a “career break“. It’s almost as if nobody’s supposed to know about this company.
Which wouldn’t surprise me, for in the alternative universe of ‘environmentalism’ nothing is as it seems. And there’s always someone coining it from activities we’re told are driven by the noblest and most altruistic of motives.
That’s because ‘environmentalism’ of the kind we know in Wales is a colonialist scam.
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© Royston Jones 2026
