I have written many times about the national disaster that passes for a housing strategy in our rural areas, a ‘strategy’ that sees private properties built for which there is no local demand, or at prices most of us can’t afford, while in the social sector we have an allocations system that ensures just about anyone qualifies ahead of locals. Quite recently, thanks to the indefatigable Wynne Jones, I have become acquainted with yet another cause for concern, one that would boggle a mind less inured to the lunacies of devolved Wales.

This particular example comes from Pembrokeshire, and the cause for concern is Mill Bay Homes, a subsidiary of Pembrokeshire Housing. Or at least, that’s what it says on the Mill Bay Homes website, but there’s no mention of Mill Bay Homes on the Pembrokeshire Housing website. But as they share the same address in Haverfordwest we must assume they are known to each other.

If we go to this page on the Mill Bay Homes website we see that this subsidiary of the Pembrokeshire Housing Association Ltd operates no different to a private company in that it builds and sells property using the justification that it is “a business with a social purpose” because the money it makes will be invested in social housing built by the parent company.

Elsewhere on the Mill Bay website you will see the image reproduced above, so what is the Help to Buy – Wales scheme? Quite simply, it’s the local variant of a UK-wide programme to boost the building trade by helping prospective house buyers. A buyer needs to contribute only 5% of the purchase price, the ‘Welsh’ Government will then give a shared-equity loan of 20% if the purchaser can find an acceptable mortgage lender for the remaining 75%. An excellent idea, surely?

Certainly, and it gets even better when we open the ‘Welsh’ Government’s Help to Buy publication and scroll down to page six, where, in the right-hand column, we read, “The property purchased must be your only residence. Help to Buy – Wales is not available to assist buy–to–let investors or those who will own any property other than their Help to Buy – Wales property after completing their purchase”. (My emphasis.)

Yet despite the programme’s ban on those hoping to use public funding for private investment the Mill Bay Homes website actually encourages the “Investment Buyer”. (See panel below.) How can Mill Bay Homes offer investment buyers access to a scheme that specifically bars them! No doubt Mill Bay Homes would tell us that it differentiates between investors and owner-occupiers, and that Help to Buy is only offered to the former . . . but nowhere on its website does it say this.

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I’ve already said that Help to Buy is a UK-wide scheme overseen in Wales by the ‘Welsh’ Government, but I wasn’t sure who actually implements it, who dishes out the lucre as it were. So I made some enquiries. The money is disbursed by Help To Buy (Wales) Ltd, company number 08708403, Incorporated 28.09.2013, and based at 1 Capital Quarter, Tyndall Street, Cardiff CF10 4BZ.

Help To Buy (Wales) Ltd has share capital of £1 held by Finance Wales Plc with the Ultimate Parent Company given as “Welsh Ministers”. Welsh Ministers! Does that refer to a vestryful of nonconformist divines or those buffoons down Cardiff docks? Unfortunately, it means the latter.

The three directors of Help To Buy (Wales) Ltd are Dr David James Staziker, Mr Kevin Patrick O’Leary and Mr Michael Owen. A fourth director, Ms Siân Lloyd Jones, resigned on September 30th. They are also directors of FW Capital Ltd (07078439), and North West Loans Ltd (07397297). In addition, there is FW Development Capital (North West) GP Ltd (08355233). All share the Help To Buy address and all link back to ‘Welsh Ministers’. In fact, there are lots of companies linked to Finance Wales Plc and O’Leary, Owen and Jones seem to have been directors of most of them.

Why so many companies, and who are Staziker, O’Leary and Owen? Are they civil servants who (for the sake of public consumption) are answerable to the ‘Welsh’ Government or are they businesspeople or professionals employed by the ‘Welsh’ Government? Either way, what power do these people have to ensure that millions and millions of pounds of our money is properly spent? And if they simply dole out the money, then who does ensure that it’s properly spent?

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I can see the Help to Buy scheme working just fine in England, and Scotland, and also in our towns and cities, though in our rural areas it risks exacerbating the problem I have discussed countless times, and that’s because anyone from anywhere can apply to the Help to Buy Scheme to purchase a new property in a Welsh town or village. No local connection is required.

This refusal on the part of the ‘Welsh’ Labour ‘Government’ in Cardiff docks to prioritise Welsh interests almost certainly explains the planning application for 30 new properties in Cilgerran, north Pembrokeshire, submitted by Mill Bay Homes Ltd. Here’s the planning application, I suggest you keep it open in another window or browser so that you can refer to it as I go along.

You will see – in Section 3 – that the application is for planning consent for 8 x 3-bed detached houses, 12 x 3-bed semi-detached houses, and 10 x 2-bed semi-detached houses. Scroll down to Section 18 and you will see that all thirty dwellings are described as “Social Rented Housing”. Which is odd seeing as this planning application was submitted by Mill Bay Housing, which only builds to sell, even inviting investors.

Something else worth remarking on is that in my experience very few detached three-bedroom houses are built for the social rental sector. Oh, and one other thing . . . Pembrokeshire Housing offers a Welsh version of its website, whereas Mill Bay Homes is strictly English only.

For those who don’t know Cilgerran, it’s a pleasant, scenic village upriver from Cardigan. In 1931 94% of the population of Cilgerran parish was Welsh speaking, today it’s below 50%, for the usual reason: economic decline disguised with the kind of tourism that does little for locals but encourages their replacement with a wealthier stratum of good-lifers, retirees, fleece jacket fascists and others drawn by the area’s physical and scenic attractions, an immigrant population having no regard for the area’s cultural heritage and national identity.

Though perhaps the major question is, why has Mill Bay Homes, a company that on its own website is described as specialising “in the development and sale of homes suited to the lifestyles of customers who range from those buying for the first time through to those looking to downsize or retire” now put in a planning application for rented social housing?

It could be that the answer lies with the use of words such as “lifestyles”, “downsizing” and “retire”. For they sound very odd if these properties are being built for locals to rent, but they’re just the kind of sales pitch I’d expect to see used if the Cilgerran development is targeting buyers from over the border.

So what is the truth about this Cilgerran development and Mill Bay Homes? I think we’re entitled to answers. Maybe the ‘Welsh Ministers’ or the troika named above can assure us that the operations of Pembrokeshire Housing and Mill Bay Homes are above board, and that our generosity isn’t being abused.

Specifically: Has Mill Bay Homes helped ‘investors’ access the Help to Buy scheme? Is public money being used to build properties in Cilgerran described as social housing but intended to be sold on the open market?

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The relationship between Pembrokeshire Housing and Mill Bay Homes is one I have expressed concerns about before. (Here’s one example.) It sees a body in receipt of large amounts of public funding set up a subsidiary that operates in a way that is either difficult to track, or else in a manner barred to the parent body. The relationship is too often opaque and offers no guarantee that public funding to the parent body is not channelled to the unregulated and unaudited (by funders) subsidiary.

This is what we appear to have with Pembrokeshire Housing and Mill Bay Homes. Even though the latter piously claims that its “earnings will be covenanted to the parent company (Pembrokeshire Housing) for the express purpose of re-investment in the social housing development programme in Pembrokeshire” we have no guarantee of that, because Mill Bay Homes does not receive direct public funding it is not audited.

This parent and subsidiary arrangement should not be allowed where the parent body is in receipt of public funding unless the subsidiaries are covered by the same regulations and checks as the parent body. Ask yourself this, ‘How did Mill Bay Homes build its first properties? Was it with money given by Pembrokeshire Housing? And was that start-up money funding that the parent company had received in ‘Welsh’ Government grants? If so, who authorised this generosity?

In the wider context we now see a social housing sector that is costing Wales hundreds of millions of pounds every year for very little return. The reasons for this unsustainable situation are clear.

We have far too many housing associations. All paying inflated salaries and pension packages to their senior staff. Those same executives, understanding the dog-eat-dog world they inhabit, and fearful of being swallowed up by a rival, believe they must grow to survive, which inevitably results in increased levels of speculative building unrelated to local need. But don’t worry – it’s only public money! And Wales can afford it.